Launched in 2009 as the Middle East’s first online magazine, Savoir Flair is a digital women’s high fashion, beauty and culture media brand. Its mission is to showcase inspirational faces, places and spaces of the region while reporting on international trends and contextualizing them according to the local culture. It is the authority in luxury storytelling and the go-to source for fashion exclusives, in-depth opinion editions, and stunning editorials. View Site

Savoir Flair: Mastering the Art of Elegance and Style

Savoir Flair is a combination of the French words tact, address and poise (delicate and considerate perception of what is proper or expedient) and savoir faire (worldly experience and a sure awareness of what is appropriate or desirable). The term has also been described as social intelligence, a construct that is distinct from verbal intelligence (IQ), emotional intelligence (EQ) and self-confidence.

In detailed studies of students, savoir-faire has been linked to success in interacting with other people and expressing positive affect. Possessing savoir-faire also seems to make one more empathetic, and leads to being liked by others.