Choosing the Right Facebook Ad Type is a powerful tool for connecting with your audience in a space where they already spend significant time. However, it can be overwhelming when you are first starting. It’s important to understand the basics of the most popular ad types so that you can collect and analyze data to make more informed marketing decisions.
Choosing the Right Facebook Ad Type
The first step in creating an effective ad is to determine what your campaign objective is. This will dictate the ad type you will need. There are three parent types, and each one targets a different stage in the sales funnel.
Selecting the Perfect Fit: Choosing the Right Facebook Ad Type
For example, an awareness campaign would target your audiences at the top of the sales funnel with straightforward content that explains your values or services. These campaigns perform best with single CTAs and are great for driving brand recognition or demand generation.
Consideration campaigns are used to target your audiences at the middle of the sales funnel with persuasive content that shows your products or services in action. This can include things like product demos, or a list of the benefits of your products or services.
A consideration campaign is also a good place to include a call to action to learn more, or request a quote. These calls to action are performed with Facebook Carousel ads, which allow you to showcase multiple images and videos of your product(s) for your audience to swipe through and explore.